Book of the Week (July 20, 2009)

On the New Book shelf in the Library

Call Number: HF 5415.1265 .C646 2009

Twitter Power: How to Dominate Your Market One Tweet at at Time

By Joel Comm

Pubishers' Description: Since 2006, forward–thinking companies like Apple, JetBlue, Whole Foods, and GM have discovered the instant benefits of leveraging the social media phenomenon known as Twitter to reach consumers directly, build their brand, and increase sales. Twitter is at the leading edge of the social media movement, allowing members to connect with one another in real time via short text messages–called "tweets"–that can be received either via the Twitter site or by e–mail, instant messenger, or cell phone. Many companies have started building entire teams within their organization dedicated solely to responding to tweets from consumers about their brand. And this is just the beginning.

In Twitter Power, Internet marketing and Web innovation expert Joel Comm shows businesses and marketers how to integrate Twitter into their existing marketing strategies to build a loyal following among Twitter members, expand awareness for their product or service, and even handle negative publicity due to angry or disappointed consumers. The book also presents case studies of companies on the forefront of the Twitter movement, to help reader′s develop their own social networking strategies. Twitter Power is the result of extensive testing and participation in the social networking community and is a must–have for any business that wants to keep up with the social media movement.

Book of the Week (June 22, 2009)

On the New Book Shelf in the Library
Call Number: TX 754.O98 W35 2009

Sex, Death and Oysters: A Half-Shell Lover's World Tour
By Robb Walsh

Publisher's Description: When award-winning Texas food writer Robb Walsh discovers that the local Galveston Bay oysters are being passed off as Blue Points and Chincoteagues in other parts of the country, he decides to look into the matter. Thus begins a five-year journey into the culture of one of the world’s oldest delicacies.

Walsh’s through-the-looking-glass adventure takes him from oyster reefs to oyster bars and from corporate boardrooms to hotel bedrooms in a quest for the truth about the world’s most profitable aphrodisiac. On the Atlantic, the Pacific, and the Gulf coasts of the U.S., as well as the Canadian Maritimes, Ireland, England, and France, the author ingests thousands of oysters—raw, roasted, barbecued, and baked—all for the sake of making a fair comparison. He also considers the merits of a wide variety of accompanying libations, including tart white wines in Paris, Guinness in Galway, martinis in London, microbrews in the Pacific Northwest, and tequila in Texas.

Sex, Death and Oysters is a record of a gastronomic adventure with illustrations and recipes—a fascinating collection of the most exciting, instructive, poignant, and just plain weird experiences on a trip into the world of the most beloved and feared of all seafoods.

Book of the Week (June 8, 2009)

On the New Book Shelf in the Library

Call number: BF 431 .N57 2009

Intelligence and How to Get It

by Richard Nisbett

Who are smarter, Asians or Westerners? Are there genetic explanations for racial differences in test scores? What makes some nationalities excel in engineering and others in music? Will math and science remain a largely male preserve. From the damning research of The Bell Curve to the more recent controversy surrounding geneticist James Watson's statements, one factor has been consistently left out of the equation: culture.

In the tradition of The Mismeasure of Man by Stephen Jay Gould, world-class social psychologist Richard E. Nisbett takes on the idea of intelligence as something that is biologically determined and impervious to culture--with vast implications for the role of education as it relates to social and economic development. Intelligence and How to Get It asserts that intellect is not primarily genetic but is principally determined by societal influences. Nisbett's commanding argument, superb marshaling of evidence, and fearless discussions of the controversial carve out new and exciting terrain in this hotly debated field.

Library Thing Entry

Book of the Week (May 25, 2009)

On the New Book Shelf in the Library

Call Number: HV 6432.44 .N7 G34 2009

The Day Wall Street Exploded: A Story of America in its First Age of Terror

By Beverly Gage

Publisher's Description: Just after noon on September 16, 1920, as hundreds of workers poured onto Wall Street for their lunchtime break, a horse-drawn cart packed with dynamite exploded in a spray of metal and fire, turning the busiest corner of the financial center into a war zone. Thirty-nine people died and hundreds more lay wounded, making the Wall Street explosion the worst terrorist attack to that point in U.S. history.

In The Day Wall Street Exploded, Beverly Gage tells the story of that once infamous but now largely forgotten event. Based on thousands of pages of Bureau of Investigation reports, this historical detective saga traces the four-year hunt for the perpetrators, a worldwide effort that spread as far as Italy and the new Soviet nation. It also takes readers back into the decades-long but little-known history of homegrown terrorism that shaped American society a century ago. The book delves into the lives of victims, suspects, and investigators: world banking power J.P. Morgan, Jr.; labor radical "Big Bill" Haywood; anarchist firebrands Emma Goldman and Luigi Galleani; "America's Sherlock Holmes," William J. Burns; even a young J. Edgar Hoover.

It grapples as well with some of the most controversial events of its day, including the rise of the Bureau of Investigation, the federal campaign against immigrant "terrorists," the grassroots effort to define and protect civil liberties, and the establishment of anti-communism as the sine qua non of American politics. Many Americans saw the destruction of the World Trade Center as the first major terrorist attack on American soil, an act of evil without precedent. The Day Wall Street Exploded reminds us that terror, too, has a history.

About the Author: Beverly Gage teaches U.S. history at Yale University. Her writing has appeared in The New York Times Magazine, The Chicago Tribune, Slate.com, The Nation, and The Washington Post. She has been featured as a guest commentator on the NewsHour with Jim Lehrer and in Time magazine.

Library Thing Link

Book of the Week (April 27, 2009)

On the New Book Shelf in the Library lobby

Call Number: D 756.5 .B7 K67 2009

With Wings Like Eagles

By Michael Korda

Publisher's Description: Michael Korda's brilliant work of history takes the reader back to the summer of 1940, when fewer than three thousand young fighter pilots of the Royal Air Force—often no more than nine hundred on any given day—stood between Hitler and the victory that seemed almost within his grasp. Korda re-creates the intensity of combat in "the long, delirious, burning blue" of the sky above southern England, and at the same time—perhaps for the first time—traces the entire complex web of political, diplomatic, scientific, industrial, and human decisions during the 1930s that led inexorably to the world's first, greatest, and most decisive air battle. Korda deftly interweaves the critical strands of the story—the invention of radar (the most important of Britain's military secrets); the developments by such visionary aircraft designers as R. J. Mitchell, Sidney Camm, and Willy Messerschmitt of the revolutionary, all-metal, high-speed monoplane fighters the British Spitfire and Hurricane and the German Bf 109; the rise of the theory of air bombing as the decisive weapon of modern warfare and the prevailing belief that "the bomber will always get through" (in the words of British prime minister Stanley Baldwin).

As Nazi Germany rearmed swiftly after 1933, building up its bomber force, only one man, the central figure of Korda's book, Air Chief Marshal Sir Hugh Dowding, the eccentric, infuriating, obstinate, difficult, and astonishingly foresighted creator and leader of RAF Fighter Command, did not believe that the bomber would always get through and was determined to provide Britain with a weapon few people wanted to believe was needed or even possible. Dowding persevered—despite opposition, shortage of funding, and bureaucratic infighting—to perfect the British fighter force just in time to meet and defeat the German onslaught.

Korda brings to life the extraordinary men and women on both sides of the conflict, from such major historical figures as Winston Churchill, Neville Chamberlain, and Reichsmarschall Herman Göring (and his disputatious and bitterly feuding generals) to the British and German pilots, the American airmen who joined the RAF just in time for the Battle of Britain, the young airwomen of the RAF, the ground crews who refueled and rearmed the fighters in the middle of heavy German raids, and such heroic figures as Douglas Bader, Josef František, and the Luftwaffe aces Adolf Galland and his archrival Werner Mölders.

Winston Churchill memorably said about the Battle of Britain, "Never in the field of human conflict was so much owed by so many to so few." Here is the story of "the few," and how they prevailed against the odds, deprived Hitler of victory, and saved the world during three epic months in 1940.

Book of the Week (April 20, 2009)

On the New Book Shelf in the Library
Call Number: HD 30.2 J375 2009

What Would Google Do?
By Jeff Jarvis

Publisher's Description: A bold and vital book that asks and answers the most urgent question of today: What Would Google Do?

In a book that's one part prophecy, one part thought experiment, one part manifesto, and one part survival manual, internet impresario and blogging pioneer Jeff Jarvis reverse-engineers Google—the fastest-growing company in history—to discover forty clear and straightforward rules to manage and live by.

At the same time, he illuminates the new worldview of the internet generation: how it challenges and destroys, but also opens up vast new opportunities. His findings are counterintuitive, imaginative, practical, and above all visionary, giving readers a glimpse of how everyone and everything—from corporations to governments, nations to individuals—must evolve in the Google era.

Along the way, he looks under the hood of a car designed by its drivers, ponders a worldwide university where the students design their curriculum, envisions an airline fueled by a social network, imagines the open-source restaurant, and examines a series of industries and institutions that will soon benefit from this book's central question.

The result is an astonishing, mind-opening book that, in the end, is not about Google. It's about you.

Library Thing entry

Book of the Week (April 15, 2009)

On the New Book Shelf in the Library

Call Number: SB 455.3 E25 2009

Our Life in Gardens

By Joe Eck and Wayne Winterrowd

In honor of Spring - which seems to have finally arrived in Wisconsin!

From the Publisher: Renowned garden designers Joe Eck and Wayne Winterrowd begin their entertaining, fascinating, and unexpectedly moving book about the life and garden they share. The book contains much sound information about the cultivation of plants and their value in the landscape, and invaluable advice about Eck and Winterrowd’s area of expertise: garden design.

There are chapters about the various parts of their garden, and sections about particular plants—roses and lilacs, snowdrops and cyclamen—and vegetables. The authors also discuss the development of their garden over time, and the dark issue that weighs more and more on their minds: its eventual decline and demise. Our Life in Gardens is a deeply satisfying perspective on gardening, and on life.